About us

Our Background

Greenlands Insurance Services Ltd is a national retail broker specialising in agricultural, other commercial and personal insurance risks.

Established in 1998 by founder and managing director Roland Williams, Greenlands is proud to have established a strong reputation within the agricultural and business communities for offering market-leading policies, competitive premiums, and a peerless approach to personal service.

Independent and with a client base spanning Great Britain, our success draws from a comprehensive knowledge of the insurance products and services we provide, combined with access to an extensive panel of leading providers and several exclusive schemes.

Headquartered in the seaside and university town of Aberystwyth, our operations base is supported by an ever-growing network of regional sales agents – or Area Managers – who are ideally positioned throughout the country to meet the insurance needs of our clients.

In turn, this national presence is complemented by satellite offices in Denbigh and at prominent agricultural venues such as the Royal Welsh Showground in Builth Wells, Livestock Sales Market in Welshpool, Barbers Auctions in Market Drayton, and Gaerwen Auction Centre in Anglesey.

Our Management Team

  • Roland Williams — Founder and Managing Director

    Well regarded within the agricultural industry for his passionate advocacy for sheep breeding and Welsh Cobs, Roland has developed his considerable expertise over many years having started as a Lecturer in Farm Management at the Welsh Agricultural College, before moving to be Chief Executive at the Farmers Union of Wales, and subsequently, establishing Greenlands Insurance Services Ltd in 1998.

  • David Scourfield — Client Relationship Manager

    01970 636090

    David joined Greenlands in 2002, and in that time, has acquired an in-depth knowledge and technical understanding of the agricultural insurance sector and its ever-shifting trends. Reinforced by his own background in commercial farming, David has few peers when it comes to advising customers on all aspects of the company's products and services.

  • Anthony Percival — Operations Manager

    01970 636 093

    A History graduate with a keen interest in IT, Anthony is a man with a mission, and that mission is constant improvement via the ongoing pursuit of ever-higher quality and attention to detail. Since joining Greenlands in 2003, Anthony has remained passionate about providing customers with the best experiences that can be achieved through the considered use and application of modern technology.

  • Nigel Owen — Systems Analyst

    01970 636098

    Nigel joined the company in 2015 following a busy career in estate management and agricultural education. Driven by an enthusiasm for evidence-based decision making, he concentrates on making the best possible use of Management Information in a continual bid for greater efficiency for Greenlands and its customers.