About Greenlands Insurance Services

We’re a national retail broker specialising in agricultural, other commercial and personal insurance risks.

Our background

Established in 1998 by founder and managing director Roland Williams, we are proud to have established a lasting reputation within the agricultural and business communities for offering market-leading policies, competitive premiums, and a peerless approach to personal service.

Proudly independent and with a client base spanning Great Britain, our success draws from a comprehensive knowledge of the insurance products and services we provide, combined with access to an extensive panel of leading providers and several exclusive schemes.

Headquartered in the seaside and university town of Aberystwyth, our operations base is supported by an ever-growing network of regional sales agents – or Area Managers – who are ideally positioned throughout the country to meet the insurance needs of our clients.

An office in Denbigh complements this national presence, supported by satellite offices at prominent agricultural venues such as the Royal Welsh Showground in Builth Wells, Livestock Sales Market in Welshpool, Barbers Auctions in Market Drayton, and Gaerwen Auction Centre in Anglesey.

Our values

In all that we do, we continually strive for:

Excellence

From start to finish

Integrity

Across the board

Respect

For clients and colleagues alike

Empathy

To better understand your needs

Professionalism

At every step and touchpoint

Teamwork

Working together for you

Meet the team

Our management team

Roland Williams

Founder and Managing Director

David Scourfield

Client Relationship Manager

Anthony Percival

Projects Manager

Ilan Williams

Operations Manager

Our Regional Insurance Agents

Jeremy Evans

Area Manager

Mark Jones

Area Manager

Alan Owen

Area Manager

Testimonials

“We’ve had insurance cover with Greenlands since 2009 for our dairy farm and growing holiday lets. With many changes to our businesses over the years, their experienced staff have been excellent – keeping us informed and smoothly updating our insurance policies. Greenlands have always been very competitive, which is hugely important to us, and we find it reassuring to know whenever we need to contact them that there’s always someone at the end of a phone”

Teifi and Rhys Evans

We’d like to thank Greenlands for the exceptional service we’ve received for 20+ years. They’ve insured our vehicles, farm property, stock and tourism business efficiently and with one-to-one contact when needed.

We’ve had to make a substantial claim in the last year, with the house being affected by a burst in the attic that caused much damage. This was very upsetting, but the help that we received was very much appreciated; we were appointed professional assessors who dealt with us promptly and efficiently.

Thank you for your continued service.

Arwel and Neris Davies

“I just wanted to express my thanks to you and your colleagues for your speed, efficiency, attention to details and customer focus in dealing with my application over the last few days. I particularly appreciated the personal touch of you calling me to follow up both the initial enquiry and me coming on board.

I can now understand why Greenlands is so widely recommended – and I will be doing the same”

Stephen Dudley

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